Grassland Beef was founded in 2000 in Monticello, Missouri (pop. 98) by visionary farmers, who saw that big-business cattle-raising practices were taking a toll on animals and our health. By returning to rotational grazing practices that are good for the planet and good for cattle, they led the way in introducing a new generation to the unmatched taste, tenderness, and healthiness of grass-fed beef.
Grassland Beef’s animals live by the nature-approved grazing practices of the bison of the American Great Plains. Their animals don’t need antibiotics or growth hormones to grow big and healthy. Their land doesn’t need pesticides or artificial irrigation systems to develop rich, fertile bio diversity.
Their healthy meat has developed a healthy following. It turns out that what’s good for animals and the planet is also good for you. Their meat is tender and tasty, but it doesn’t have all the excess fat of animals fed with grain in confinement. It’s full of nutrients that can only come from a fully grass-fed diet—omega-3 fatty acids, vitamin A, vitamin E, and CLA—and free of all the pesticides, hormones, and antibiotics that are found in grain-fed beef. With so much to love, their loyal customers include everyone from professional chefs and pro athletes to home cooks, those on special diets, and parents and kids. I’ve personally been a customer for over 15 years!